Are you curious about the prevalent e-commerce platform myths surrounding quality, value, and more? Don’t fret! In this piece I’ll dispel them all with ease.
If you’re considering launching an online business, then chances are that you’ve heard some of these doubts swirling around. Don’t let them deter you from pursuing your ambitions!
Let’s examine each misconception in detail and discover how it really relates to quality, cost and value for customers.
Why are there so many misconceptions about E-commerce platforms?
Despite the fact that there are countless e-commerce platforms to choose from – it might be difficult to select which one is best suited for your business.
The fact of the matter is, not all platforms offer the same perks and features. For example, Shopify has a more user-friendly interface than Magento; BigCommerce offers an easy way for users to search for products on its website when compared with eBay’s API integration capability.
Therefore, it’s important for you to consider which features will be essential for your business; what factors make up the success of your operation; and how those factors can be optimized in order to create maximum value!
1. You get what you pay for.
The adage, ‘you get what you pay for’ is a tried-and-true philosophy when it comes to consumer products; however, this doesn’t always hold true in the realm of e-commerce. The truth is that there are numerous platforms that provide a level of flexibility and control over product pricing while maintaining quality standards. Basically, if you’re utilizing an inferior platform – one that cannot cater to your needs adequately – then chances are this will lead to dissatisfaction among customers; conversely, opting for a more advanced solution could yield outstanding results!
Choosing a robust e-commerce platform boasts many advantages; however, if you choose incorrectly, it can be quite challenging. With so many different factors to consider – including frequency of updates and features offered by each platform – it’s easy to get overwhelmed without having an accurate understanding of what truly matters to you!
2. Platforms only offer one solution.
Yes, there are single-solution platforms that provide an excellent starting point for your e-commerce site. However, these platforms offer only a limited number of services such as payments processing, inventory management and marketing automation – here are some examples:
• Shopify, Base, BigCommerce and NetSuite offer comprehensive e-commerce solutions that offer a plethora of features such as customer relationship management, product listings and CRM; dynamic pricing algorithms; merchandising; automated email marketing campaigns with order histories available on the dashboard – all designed to give you the edge over competitors!
• E-commerce platform ZenCart is an ideal choice if you require only a handful of essential functions. These include payment processing and order tracking systems linked to your online store.
3. You need a custom solution to scale your business.
If you’re embarking on an ambitious e-commerce project, chances are you’ll require a custom solution to accompany it.
Numerous enterprises choose this route due to the perceived advantages of customized solutions: they can scale as your business grows and remain flexible in order to accommodate ever-changing requirements.
Custom platforms offer certain advantages over off-the-shelf applications. They may provide lower entry costs, boast better customization capabilities or even accommodate design elements specific to your business – all demonstrating how versatile they truly are!
However, there is no shortage of options available when it comes to selecting an e-commerce platform – from free open-source frameworks like WordPress; to enterprise level platforms that come with advanced features at a minimal cost. You simply have to assess which design offerings will best suit your needs.
4. E-commerce is all about shipping software and fulfillment services.
Before we delve into the subject matter at hand, let’s familiarize ourselves with a few shipping-related terminologies:
For those who are unfamiliar with it, the recipient often bears any costs associated with delivering your product. This is referred to as ‘cost of goods’ (COG).
The issue of determining what cost is incurred for shipment arises when there are multiple options available for delivery; this can make it challenging to arrive at just one figure. To make things easier on businesses, Shipt utilizes FedEx SmartPost service that provides customers with an all-inclusive estimate based upon their needs and location.
In an attempt to meet the needs of both its clients and their e-commerce platform users, UPS devised a sophisticated algorithm, initially developed exclusively for UPS Direct website orders. It seeks out promising packages from its extensive database, ultimately suggesting which method will provide the most efficient experience for them – all without having to leave their own homes!
FedEx Freight is a versatile solution that allows you to choose how you want your goods delivered – whether by air cargo or truck.
5. Value is all about price and features.
In truth, the importance of value is not limited to the price paid for a product. Value is about customer satisfaction as well!
Your customer service team should become intimately acquainted with how their actions impact upon true customer satisfaction.
This can be achieved by tracking the data generated from regular communication and by assessing it frequently – don’t leave anything to chance when it comes to figuring out what is valued most by your patrons.
6. You need an E-commerce platform specialist to guide you.
Do not let the term ‘specialist’ fool you; this could apply to a variety of disciplines including business, marketing, sales and even accounting. Some experts may possess more knowledge than other subjects, but that does not make them any more qualified than others when it comes to choosing an e-commerce platform. Indeed, there are many factors that can go into selecting a suitable platform for your venture – starting with its convenience!
If you lack a profound familiarity with the ins-and-outs of e-commerce platforms, then don’t sweat it! You may well choose to seek out assistance from a specialist who specializes in one such area or offer guidance from an expert who has been involved in numerous projects over time. After all – when it comes down to providing assistance at the outset of your endeavor – trust is key!
7. Your website needs to be 100% “responsive”/adaptive/mobile-ready
In this day and age, it’s imperative that your e-commerce website be both responsive and mobile ready. That is, the page layouts should automatically adjust to fit devices with varying screen sizes; more importantly, it must also provide users the optimal platform for browsing from any location.
Responsive design has become an industry standard for creating dynamic websites that adapt to a wide range of devices – from desktops all the way down to smartphones! In addition to offering optimal accessibility, it further aids customers in locating products within subcategories as well as across categories or even search results – ultimately providing them with an enjoyable shopping experience on any device they may choose.
Are you still harboring any misconceptions about ecommerce platforms? Don’t fret! We’re here to dispel any misunderstandings you may have about quality, value or other key ecommerce concepts.
Are you a savvy entrepreneur looking for a cost-effective ecommerce solution? Then, we’d love to hear from you. Contact us and let us know about your needs!
Are you eager to learn more about our groundbreaking platform? Take a look at our website or give us a call if you’d like to chat with one of our expert team members.